LABI Shinjuku Higashiguchi Store

How do you do? My name is Shinichi Samata(佐俣 信一), the store director of Yamada Denki LABI Shinjuku Higashiguchi Store. Our store is facing one of the busiest streets in Shinjuku, the largest shopping/ entertainment district in Japan, and conveniently located in a few-minute distance from JR Shinjuku Station on foot. It is very easy for tourists to stop by and to go to the next destination after shopping.
Also, we have some 30 staff fluent in foreign languages including 20 Chinese-speaking staff for the shopping convenience of overseas customers. They will be more than happy to help with your inquiries on the products and services. Please feel free to ask for their assistance when you visit us.


LABI Shinjuku Higashiguchi Store is a gigantic store of seven floors plus two basement floors. We proudly have a huge variety of merchandises such as our famous selection of home appliances, audio/visual equipment and information/ communication devices as well as games, toys, designer items, cosmetics, medicine and foods to meet all your needs.
We make sure to have the largest possible stock of best-selling items such as health foods, cosmetics and sundries that are popular among overseas customers. You can count on us for any of your gift shopping needs.
And as the store director, let me give you a tip – drop by at the appliances/equipment floors while you are in the store for gift shopping. Our store is one of the top sellers in Yamada Denki group, so you can find the latest models of all appliance/equipment manufacturers earlier than any other stores.

The reason I give you this tip is that I believe the great features and designs of the latest appliances/ equipment can tell you how Japanese are living these days.
It is especially so for appliances of daily use, such as household, cooking and health-promoting appliances, as many of these have models only available in Japan. All of them surely help to make the current lives of Japanese more convenient, comfortable and healthier. It will be a great opportunity for you to get a glimpse of the Japanese way of living and culture through such appliances.
Also I am convinced it is one of the major roles that Yamada Denki, one of the largest electrical appliances/equipment chains in Japan, has to assume to offer you the place to find such things. When you have any questions about the displayed products, or feel like learning more, please don’t hesitate to ask our friendly staff.

I believe the most important job for a store director is “to develop human resources”. Total 150 staff are working in this store, but each of our customers is served by only one of them. If that one staff cannot offer you the appropriate service, you will find our store “a bad one”.
Therefore, it is my number one responsibility to improve the ability of all staff in order to prevent such situations. For example, I often tell my Chinese staff, “It is normal that you can successfully serve Chinese customers. You also have to be able to serve Japanese customers as well.”
That is because if they can make Japanese customers happy, they should be able to better serve overseas customers.
When you visit Shinjuku during your Japan trip, please come visit Yamada Denki LABI Shinjuku Higashiguchi Store. All staff members are sincerely looking forward to welcoming you.

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